SacObserver.com Logs 1 Million Hits For April 2003
Marks First Million-Hit Month For Web Site

(May 12, 2003) - SacObserver.com, the online division of THE OBSERVER Media Group, reached a milestone recently, receiving more than one million hits for the month of April 2003.

The announcement - made public this week by Larry Lee, president of SacObserver.com - points to the site's continued growth, he said.

"We are very fortunate to have an online audience that is responsive to the news and information we are providing on SacObserver.com," Lee said.

"The site is proving to be a wonderful complement to The OBSERVER Newspaper — providing relevant daily news and resourceful information that our visitors can use," he added.

SacObserver.com received nearly 1.1 million hits, and had nearly 81,000 visitors the month of April 2003, said the site's creative director, Rowena T. Millado.

“Since January 2003, SacObserver.com’s traffic growth has doubled,” Millado said. “For the first quarter of 2003 alone, SacObserver.com received 3.2 million hits and more than 208,000 visitors.”

As of April 2003, more than 8.7 million hits and 490,000 visitors have been logged since SacObserver.com’s launch in January 2001, Millado added.

“The Web site’s traffic growth is a testament that SacObserver.com has integrated into our audiences’ daily lives,” Millado said.

The popularity of the site, says Lee, highlights the ever-increasing need to reach African Americans online.

"There are more than 10 million African Americans online and data shows that Blacks, more often than others, use the Internet to get their news and information," Lee said.

"We want SacObserver.com to continue to be the place to go to get that information," he added.

ABOUT SACOBSERVER.COM
SacObserver.com is the leading news and information Web site for Sacramento’s growing African American online community. SacObserver.com delivers daily local, regional and international news, sports, community, business, entertainment, health and government news relevant to the Black community.

SacObserver.com not only publishes articles found in The OBSERVER newspaper, but also features Web-only content from its Web editorial team, such as daily news and specialized informational directories.

SacObserver.com was launched in January 2001. SacObserver.com is also the parent Web site to SacBlackExpo.com.

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