|
>>
Print Display Advertising Rates
|
Column Inch
|
1x
|
2x
|
4x
|
12x
|
24x
|
36x
|
|
10 in.
|
$475
|
$950
|
$1,900
|
$5,700
|
$11,400
|
$16,200
|
|
15 in.
|
$713
|
$1,426
|
$2,852
|
$8,556
|
$17,112
|
$25,668
|
|
31.5 in.
|
$1,496
|
$2,992
|
$5,984
|
$17,952
|
$35,904
|
$53,856
|
|
63 in.
|
$2,992
|
$5,984
|
$11,968
|
$35,904
|
$71,808
|
$107,712
|
|
126 in.
|
$5,985
|
$11,970
|
$23,940
|
$71,820
|
$143,640
|
$215,460
|
|
FULL
PAGE
|
$5,985
|
|
HALF
PAGE
|
$2,992
|
|
QUARTER
PAGE
|
$1,496
|
| FULL
COLOR RATE |
$700
|
| (Full Color Ads Must
Be At Least Half Page or 63 Col. In.) |
(FLAT RATE)
|
| SPOT
COLOR ADS |
$200
|
| (Spot Color Ads Must
Be At Least Half Page or 63 Col. In.) |
(FLAT RATE FOR
EACH COLOR)
|
|
Pre-Print
Insertion Rates
|
| SIZE
OF INSERT |
COST-PER-THOUSAND |
| 8
- Page Tabloid
4 - Page Standard (or any size smaller) |
$46
Per M |
12
- Page Tabloid
6 - Page Standard |
$50
Per M |
16
- Page Tabloid
8 - Page Standard |
$54
Per M |
20
- Page Tabloid
10 - Page Standard |
$58
Per M |
28
- Page Tabloid
14 - Page Standard |
$64
Per M |
36
- Page Tabloid
18 - Page Standard |
$69
Per M |
All over 40 Pages
Tabloid
or 20 Pages Standard |
$74
Per M |
| (Prices for inserts which differ
in size than those listed may be discussed with OBSERVER Sales
Representatives.) |
| Pre-Print
Frequency Discounts |
| 3 times |
3% |
| 6 times |
6% |
| 9 times |
9% |
| 12 times |
12% |
| To qualify for frequency discounts,
contract must be signed in advance for a period of one year. |
>>
Print Classified Advertising Rates
| Column
Inch |
1x |
4x |
13x |
| Minimum
size insertion 1 col x 3 inches |
$90 |
$360 |
$1,170 |
| 2
col x 3 inches |
$180 |
$720 |
$2,340 |
| 2
col x 6.5 inches
(1/8 page) |
$390 |
$1,560 |
$5,070 |
| 4
col x 6.5 inches
(1/4 page) |
$780 |
$3,120 |
$10,140 |
| 4 col
x 13 inches
(1/2 page vertical) |
$1,560 |
$6,240 |
$20,280 |
| 8
col x 6.5 inches
(1/2 page horizontal) |
$1,560 |
$6,240 |
$20,280 |
>>
Print Employment Ads 'Jobs Secion' Advertising Rates
| |
1/8
PAGE |
1/4
PAGE |
HALF
PAGE |
FULL
PAGE |
| 1
week |
$360 |
$720 |
$1,440 |
$2,880 |
| 13
weeks
(15% discount) |
$3,978 |
$7,956 |
$15,912 |
$31,824 |
| 6
months
(20% discount) |
$7,488 |
$14,976 |
$29,952 |
$59,904 |
| 1
year
(25% discount) |
$14,040 |
$28,080 |
$56,160 |
$112,320 |
-
General: Advertisers
and advertising agencies are jointly and severly liable for
payment. Advertisers and agencies also assume liability for
content including text, representations and illustrations of
advertisements printed in OBSERVER. These groups also
assume responsibility for any claims arising therefrom made
against the publisher. The publisher reserves the right to reject
any advertisement which he feels is not in keeping with OBSERVER
standards. All copy is subject to publisher's approval.
-
Other Terms
and Conditions: All advertisers are subject to OBSERVER
standard advertising contract.
-
Commission:
All rates are commissionable to recognize advertising agencies.
Advertising must submit camera-ready ad copy in order to receive
agency's commission. OBSERVER commission is 15 percent
to recognize agencies if paid within 30 days of invoiced date;
2 percent cash discount within 10 days of invoiced date. Terms
net 30 days. Interest on past-due balances is charged at the
rate of 1.5 percent per month.
-
Issuance
and Closing Dates: The OBSERVER Newspapers are published
weekly. Complete camera-ready ad copy must be in hands of publisher
by Tuesday noon for publishing in that respective week.
-
Advertising
Inquiries: (916) 452-4781. Attn: joestinson@sacobserver.com
director of sales.
>>
Readership Information
|
Household
Size
- 34% -1-2
- 44% - 3-4
- 22%
- 5 or more
|
|
Household Income
- 11% - less than $15,000
- 31% - $15,000-$24,999
- 22% - $25,000-$34,999
- 15% - $35,000-$49,999
- 21% - $50,000 or more
|
|
|
|
Age
- 35% - under 18
- 10% - 18-24 Years
- 18% - 25-34 Years
- 18% - 35-44 Years
- 9% - 45-55 Years
- 10% - 55+
|
|
Education
- 21%
- College Grad.
- 39%
- Some College
- 26%
- High School Grad.
- 14%
- Some High School or less
|
| |
|
Gender
|
|
Home
Ownership
- 54% - Own their own residence
- 46% - Rent residence
|
| |
|
Marital
Status
- 48% - Married
- 40% - Single (never married)
- 9% - Divorced
- 4% - Widowed
|
|
Occupations
- 23%
- Professionals
- 21%
- Technical Sales
- 15%
- Clerical
- 18%
- Service
- 6%
- Laborers
- 17%
- Retired
|
SOURCE:
1999 OBSERVER Readership Study
(Polling of representative sample of OBSEVER readers between
March and September 1999) |
>>
Coverage Area
THE
OBSERVER offers wide access in the stellar African American market
of Sacramento. The publication delivers, like no other media, one
of the country's leading Black consumer markets - $3.5 billion strong
in annual expenditures in the capital city's booming economy. THE
OBSERVER also impacts California's top lawmakers in numbers and
with editorial messages that are unmatched by any combination of
African American media - local or national.
That's leverage. The kind of leverage that
makes THE OBSERVER a requisite addition to national and statewide
ad buys.
|
