By Antonio R. Harvey | OBSERVER STAFF WRITER

Jeremie “Jay” De Witt has many useful tools to keep local mortgage and insurance companies in business. The only catch is that it’s up to potential African American clients to take advantage of the services before their business bites the dust.

Jay De Witt is a marketing consultant for ZipMail Marketing. De Witt’s background in mortgage and real estate helps his clients get the best service in direct mailing. Photo (c) Observer / Antonio R. Harvey

De Witt, who grew up in Del Paso Heights, is a marketing consultant for ZipMail Marketing, a company based out of West Sacramento that is a full-service mailing and printing company offering a variety of direct mailing and marketing solutions all the while saving clients precious time and valuable money.

“There’s nothing we can’t create,” De Witt said. “We provide every tool to help businesses succeed, reach their targets and demographics. What I am trying to do is get the word out about the services that my company provides for the mortgage and insurance industry in which our community had neglected and looked over.”

An oversight of this special, diverse and expanding system could leave proprietors scratching their heads in confusion for years. ZipMail services include letters, flyers, postcards, Web site design, laser printing, graphic designs, snap-pack mailers, mass mailing, and Web-based applications.

ZipMail can start a direct mail marketing campaign for less than the cost of a first class stamp. The company has helped hundreds of clients nationwide.

In addition to ZipMail’s mailing and printing services, the company has other products that definitely separate it from the competition: Data and Archives, Mailing Lists, Fast Forward Call Tracker and ZipLead Tracker.

Data and Archives is a complete history of all clients’ previous data, mail, pieces, invoices and proofs of delivery available around the clock, each day of the year. ZipMail helps clients develop Mailings Lists. Fast Forward, with the assistance of FedEx, forwards mail at a faster rate across the country. Call Tracker is a toll-free phone number assigned to your mail campaign to monitor its effectiveness.

ZipLead Tracker, one of De Witt’s favorite topics, is a completely customized Web-based lead tracking and pipeline management to that can be used by any company in any industry that deals with leads with a high volume. With a unique customer identification number printed on the direct mail piece.

“In every one of our system you can basically track it,” De Witt said. “You will be able to know who did what. (A Client) will get the mail, see the advertisement, and they will want to call. (On the computer), you’ll see the person’s name. It pops right up so you know the exact return on your investment.”

A return on clients’ investment is exactly what De Witt is trying to get people to understand. Whatever is needed through ZipMail, De Witt can put the package together to fit any budget.

“Just tell me how you want it done and I will do it,” he said.

For more information, demonstration, and a free quote, call Jay De Witt at (916) 256-0626.